M&M’s has introduced a new flavor, Milk Chocolate Pumpkin Pie, featuring pumpkin spice flavors (ginger, nutmeg, cinnamon, and allspice) combined with their standard milk chocolate shell.
The early launch of the fall flavor is based on market research indicating that Gen Z and Millennials like to get started early on their Halloween planning.
The new flavor joins a range of other seasonal M&M’s varieties available for summer, like the limited-edition Ice Cream Sundae White & Dark Chocolate M&M’s and Caramel Cold Brew M&M’s, and is part of Mars’ ongoing effort to continue to innovate with new offerings based on consumer trends and preferences.