While being a content creator on social media looks like it’s a fun thing to do in your spare time, it turns out more and more people are making it their full-time job, and there are plenty of others who are hoping to one day make it their profession as well.
A new survey finds:
- 40% of Americans think they have the skills to become a content creator superstar.
- 41% have considered making content creation their full-time gig.
- In fact, 58% believe content creation should be treated as a full-time job.
- Another 58% think it should be treated as seriously as other full-time gigs.
- Although 56% still see it simply as a hobby.
So, what is motivating people to go into content creation?
- 39% say it’s the money, with 49% believing you could make a good living as a content creator.
- 37% love sharing their passion.
- 35% like being their own boss.
- 33% want to expand their social circle
- 33% want to learn more about a given topic
- 30% are looking for fame
But what exactly qualifies as a content creator is the subject of some debate.
- 40% correctly say content creators create any kind of content, usually digitally.
- 29% believe it means they just create ideas for content.
- 10% say they only make videos.
- And apparently plenty of people aren’t really sure what it means to be an “influencer” either.
- 34% think they advertise on behalf of products.
- 30% think they are just popular people on social media.
- 14% look at them a trendsetters.
- And two-in-three people insist there are distinct differences between content creators and influencers.
Source: SWNS Digital