A seasonal survey conducted by the National Confectioners Association finds that 92% of Americans plan to share chocolates and candies with friends, family, and loved ones this Valentine’s Day.
The act of giving chocolate and candy is seen not just as a treat but also as a meaningful gesture, with 94% of respondents saying they’d be excited to receive a sweet Valentine’s Day treat.
The preferences for specific types of candy gifts has the country divided, however, with 60% favoring heart-shaped chocolate boxes and 40% preferring conversation hearts. And while half (52%) of those polled want their Valentine’s Day message to be sweet and heartfelt, 28% would rather the sentiment be humorous and one-in-five would prefer a touch of sarcasm.