Who Knew... The Rise Of Rosé Continues

Lately it seems like Rosé wine is all the rage, and yesterday folks were probably drinking it even more because it was National Rosé Day. But are more people really choosing the joys of rose over red and white?

Well, a new survey finds that 58% of Americans are now drinking Rosé, with 91% liking it to be slightly sweet. While Rosé tends to be a summer drink, with 74% of Americans saying drinking it represents the official start of summer, 66% of folks enjoy it all year round. In fact, 55% love to drink Rosé on Valentine’s Day, while 51% enjoy it at a birthday party and 45% love to ring in the New Year with it on New Year’s Eve.

And it’s not just for special occasions. People seem to enjoy Rosé while doing every day things like:

  • Watching TV shows & Netflix Marathons (58%)
  • Reading a book or magazine (55%)
  • Taking a bubble bath (30%)
  • Watching a sports game (32%)
  • Sun bathing (27%)

And while you may think it’s a ladies’ only beverage, it seems men are starting to enjoy it even more, with 59% of men saying they are Rosé drinkers, as compared to 58% of women. There does seem to be a big of a generation gap though, with 73% of Millennials saying they areRosé drinkers, as compared to 56% of GenXers and 49% of Baby Boomers.

Source: Street Insider

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