Most people rely on recommendations before they watch a movie or start binging a series, but it turns out, a lot of folks aren’t looking to professionals for advice.
A new survey finds:
- Critics are one of the least likely people folks will turn to for a TV or movie recommendation.
- In fact, only 9% of people say they rely on critics’ opinions when deciding what to watch, read or play.
- Instead, most people are likely to turn to a close friend for a recommendation (47%), followed by:
- Close family members (44%)
- Significant others (26%)
- Casual friends (24%)
- Streaming platform algorithms (i.e. Netflix) (21%)
- Social media users (19%)
- Coworkers (18%)
- Acquaintances (15%)
- But a friend’s recommendation can only go so far. In fact, if they are too enthusiastic it may turn a person off.
- 35% of people say the more they are told they’d like something, the less likely they are to actually watch it.
- 15% even say they only watched a friend’s recommendation to get the friend to “leave them alone.”
Source: SWNS Digital