When spending money, some folks feel better about shelling out their hard earned dollars if they’re going to a company they can trust, and now a new survey reveals which ones are the most reputable out there.
- The annual Axios Harris Poll 100 has just been released.
- It’s an annual ranking of the reputations of the most visible U.S. companies.
- A company’s ranking is based on seven criteria:
- Trust
- Vision
- Growth
- Products and Services
- Culture
- Ethics
- Citizenship (sharing my values and support good causes)
- Topping the list this year is the Patagonia, which earned a score of 82.7, followed by Honda, with an 81.6, and Moderna, maker of one of the COVID vaccines, which earned an 81.3.
- The survey notes that Amazon and Walmart are considered the two most visible countries in America today.
- Moderna, SpaceX, Chewy, REI, Subaru, In-n-Out Burger, Wayfair, are just a few of the new companies making the list this year.
- While still in the Top 10, Amazon is the only company in the Top 10 to see a reputation decline this year.
The Axios Harris Poll Top Ten Companies With The Best Reputation
(click here for the complete list)
- Patagonia
- Honda
- Moderna
- Chick-fil-A
- Space X
- Chewy
- Pfizer
- Tesla
- Costco
- Amazon
As for the companies suffering the most with regards to thir reputation, The Trump Organization lands at 100, with a score of just 56.9, followed by Fox with a 59.2.
In fact, Fox saw the biggest year-over-year decline, dropping 6.14%.
Companies landing at the bottom of the list include:
- The Trump Organization
- Fox
- Wish
- Sears
- Wells Fargo
- TikTok
- Comcast
- My Pillow
Source: The Harris Poll