If you ever wonder why Hallmark movies and romance novels are so popular with women, it’s likely because most are dreaming of being in one.
A new survey of women 18-54 finds:
- 55% of American women say they would want their relationship to be like those in their favorite romance novels.
- 81% say they enjoy reading romance novels.
- 45% have increased their reading of them during the past two years of the pandemic.
- As for why:
- 44% find comfort in the book’s happily ever after.
- 36% enjoy the flirty banter.
- 30% like the steamier parts of the books.
- And there are many aspects of these book romances women would love to see brought into their own relationships, including:
- Better communication (55%)
- Spontaneous romantic gestures (54%)
- More satisfying sex life (34%)
- And it sure sounds like these women’s real-life S.O.s need to step up.
- 36% of gals polled say they have fantasized about the fictional characters in their book more than their partners.
- But partners shouldn’t be upset because 49% of women say they learn things in these books that they bring to their relationship, including…
- Engaging in more meaningful communication (53%)
- Spicing up their love life (48%)
- Setting aside time for romantic getaways. (35%)
Source: Sandals